PacSun Annual Report
An Annual Report for PacSun Sunware of California, Inc. created to be viewed on an iPad in a digital publication.
The purpose of this Annual Report concept for PacSun was to explore and visually depict the culture of the company. In lieu of product stock photos, I focused on the company’s vision of embracing the unique lifestyle of California. I accomplished this vision by overlaying patterns, artwork, and cultural references of the Golden State throughout the report.